Cookie policy
This website is owned by Henneo Media, S.A., (hereinafter, HENNEO). If you want more information about us, please see our Legal Notice.
This document includes the processing of cookie data, to perform an analysis of website traffic and navigation, search parameters and interactions, for statistical purposes and security. Where not expressly indicated, our Privacy Policy will apply.
We also use third-party cookies to connect this website with social networks or other similar services and allow you to share your content, display audiovisual content, perform personalized contents and advertising, with your specific consent and according to your privacy configuration in the corresponding networks and services. The processing of these cookies, the information about their specific purposes and their classification, the list of vendors that access and process your data, and the management of your preferences and consent options is carried out through a consent management platform (CMP) that complies with the standards of the advertising and digital marketing industry represented by the Interactive Advertising Bureau (IAB).
2. Legal basis for the processing of cookie data
The use of these elements implies the processing of users’ personal data by HENNEO and third parties.
In accordance with the provisions of national and European regulations on data protection, HENNEO is entitled to use data storage and retrieval solutions (cookies and similar technologies) as long as specific consent from users is being obtained, after having provided them with clear and complete information on their use.
The user’s consent is, therefore, the main -although not the only- legal basis that legitimizes both the installation and use of cookies and access and process of the corresponding data. Such consent is obtained through positive action (your consent).
Besides that, we use cookies that do not require consent to be installed, in particular because they are necessary for technical reasons, to allow communication between the user’s equipment and the network, provide a service and / or execute a functionality expressly requested by users. In these sense, we may use session cookies, technical cookies necessary to serve content, for security reasons, language, or customization of the user interface. In all these cases, the legitimizing basis for the processing will be either the execution of a contract or pre-contractual measures or, where appropriate, our legitimate interest in terms of service optimization, analysis and marketing.
Additionally, we use analytical and statistical cookies, in order to identify users with several devices and environments, or to implement, manage and measure campaigns and marketing actions according to our legitimate interest. Please also note that certain third-party providers that are part of the IAB network of suppliers (“vendors”) may also determine the legitimate interest as a legitimizing basis for the data processing they carry out, in any case, always in accordance with their criteria and responsibility.
For more information on how cookies work, the purposes and cookies specifically used on this website, see the following sections.
3. What are cookies and what are they used for?
Cookies are files that were stored on the user’s computer / smartphone / tablet while browsing a website, including information regarding the user’s device and browser, as well as information on searches and other navigation data. These data may be updated and retrieved by the corresponding processor for different purposes, such as obtaining information about users’ preferences, website pages previously visited, date and time, location assigned from the users’ IP address, the frequency and recurrence of visits, the browser or the device from which the visit was made, analytics, technical purposes, etc. Also, depending on the information they contain and the way the device is used, they can be used to re-identify a user.
Cookies may be classified into three different categories:
According to the entity processing them:
a. First-party cookies: those that were sent to your computer from our own domains.
b. Third-party cookies: those that were sent to your computer from a computer or domain that is not managed by us, but by another entity who provides some services to us. For example, those used by Google Analytics or LinkedIn.
According to the period of time they remain activated:
a. Session cookies: temporary cookies that remain in your browser’s cookie file until you leave the website.
b. Persistent cookies: those stored on your computer and used by the current browser session and subsequent sessions until they expire.
According to its purposes:
a. Technical cookies: those necessary for the execution of certain website features or for security means.
b. Personalization cookies: those that allow access to a service with predefined characteristics based on your language, browser, regional configuration or other criteria.
c. Analytic cookies: those that allow us to quantify users and perform statistics based on the use of the website and its contents.
d. Advertising cookies: those that allow the management, in the most efficient way possible, of the advertising spaces that could be included in a web page.
4. Cookies used in this website
On this website we use our own and third-party cookies, both to carry out an analysis of traffic and navigation, and for statistical purposes, to share content on social networks and to be able to display audiovisual content through embedded techniques.
We are concerned about our users privacy, and accordingly we have adopted the measures and guarantees provided by law, including a risk analysis and a privacy impact assessment. Based on the above, we have implemented the relevant measures to mitigate the inherent identified risks, both technical, organizational and legal, all in compliance with the principles of data protection regulations, in particular privacy by design and by default, proactive responsibility, minimization and accuracy of data, among others.
Users may, in any case, expand the above information in relation to cookies, providers and specific purposes, manage their preferences and consents, revoke permissions, or oppose data processing, all through the parameters or control panel of our consent management platform.
The processing of data by means of cookies is in accordance with the framework or standard of the Transparency & Consent Framework of the advertising and digital marketing industry represented by the Interactive Advertising Bureau (IAB), which classifies the following categories or purposes:
1. Store and/or access information on a device
Cookies, device identifiers or other information may be stored or accessed on your device for the purposes presented to you.
Providers may store and/or access information on the device through cookies and device identifiers executed/installed on the user’s computer.
2. Select basic ads
Ads can be displayed based on the viewed content, the app being used, your approximate location, or your device type.
To select basic ads, providers may: (a) use real-time information about the context in which the ad will be displayed, including content and device information, such as: device type and functionality, user agent, URL, IP address; (b) use approximate geo-location data; (c) control how often advertisements are shown to a user; (d) sequence the order in which advertisements are displayed to a user; (e) prevent an advertisement from being served or sent in an inappropriate editorial context (Brand safety).
Providers may not create a personalized advertising profile using this information without a separate legal basis whose specific purpose was to create a personalized advertising profile. Approximate means that only an approximate location of, at most, within a radius of 500 meters.
3. Create a personalized ads profile
A profile about you and your interests may be developed to show you personalized advertisements that may be relevant to you.
To create a personalized advertising profile, providers may: (a) collect information about a user (including the user’s previous activity, interests, previously visited websites or applications, location or demographic information), in order to create or edit a user profile for use in personalized advertising; (b) combine this information with other previously collected information, including between different websites or applications, in order to create or edit a user profile for use in personalized advertising.
4. Select personalized ads
Personalized ads may be displayed based on your profile.
Providers may select personalized ads based on a user profile or other historical user data, including a user’s past activity, interests, website or app visits, location, or demographic information.
5. Create a personalized content profile
A profile about you and your interests may be created to show you personalized content that is relevant to you.
To create a profile for content personalization, providers may: (a) collect information about a user, including user’s activity, interests, site or application visits, demographic information, or location, in order to create or edit a user profile to personalize content; (b) combine this information with other previously collected information, including between different websites or applications, in order to create or edit a user profile to personalize the content.
6. Select custom content
Custom content based on your profile can be displayed.
To select personalized content, providers may select personalized content based on a user profile or other historical user data, including the user’s past activity, interests, website or app visits, location, or demographic information.
7. Measure ad performance
Providers can measure the performance and effectiveness of the ads you see or interact with.
To measure ad performance, providers may: (a) measure whether and how a user engaged in ads served to a user; (b) reporting on advertisements, including their effectiveness and performance; (c) compile reports on users who interacted with the ads using data observed during the course of the user’s interaction with that advertisement; (d) compile reports for publishers on advertisements displayed on websites or digital property; (e) measure whether an advertisement serves in an appropriate editorial context; (f) determine the percentage of the ad that was given the opportunity to be seen and the duration of that opportunity; (g) combine this information with other information previously collected, including between different websites or applications.
Providers may not apply audience insights data based on a user panel or similar to ad measurement data without a separate legal basis to use market research to generate audience insights.
8. Measure content performance
Providers can measure the performance and effectiveness of the content you see or interact with.
To measure content performance, providers may: (a) measure and report on how content was delivered and how users interacted with it; (b) report, using directly measurable or known information, on users who interacted with the content; (c) combine this information with other previously collected information, including between different websites or applications.
Providers may not: (a) measure whether advertisements (including native advertising) were delivered to a user and whether the user interacted with them without having an alternative legal basis to do so; (b) apply audience information data, based on a user panel or similar, to ad measurement data without a separate legal basis to use market research to generate audience information.
9. Apply market research to generate audience insights
Market research can be used to learn more about the audience that visits websites/apps and views ads.
To use market research to generate audience insights, providers may: (a) prepare aggregate reports for advertisers or their representatives about the audience reached by their ads, through information based on audience panels or similarly obtained; (b) prepare aggregate reports for publishers about the audience to which content and/or advertisements were shown or who interacted with them on their property, applying information based on audience panels or similarly obtained; (c) associate offline data with an online user for market research purposes in order to generate information about the public if providers have stated that they collate and combine offline data sources; (d) combine this information with other previously collected information, including between different websites or applications.
Providers may not: (a) measure the performance and effectiveness of ads that were shown to a specific user or interacted with, without an independent legal basis to measure ad performance; (b) measure what content was shown to a specific user and how they interacted with it, without an independent legal basis to measure the performance of the content.
10. Develop and improve products
Your data can be used to improve existing systems and/or software, as well as to develop new products.
To develop new products and improve products, suppliers may: (a) use information to enhance their existing products with new functionalities/features and develop new products; (b) create new models and algorithms using machine learning.
Providers may not, from this purpose, carry out any other data processing operation permitted for a different purpose.
In addition to the above purposes, the following are established:
A) Special purposes, whose data processing may be covered by a legal basis other than consent, or be exempt from it.
1. Ensure security, prevent fraud and debug
Your data can be used to monitor and prevent fraudulent activity, and to ensure that systems and processes function correctly and securely.
To ensure security, prevent fraud and debug, providers can: (a) ensure that data is transmitted securely; (b) detect and prevent malicious, fraudulent, unacceptable or illegal activity; (c) ensure the correct and effective functioning of systems and processes, including monitoring and improving the performance of systems and processes used for permitted purposes.
Providers may not carry out any other data processing operations permitted for a different purpose. Data collected and used to ensure security, prevent fraud and debug errors may include device characteristics automatically submitted for identification, accurate geolocation data, and data obtained by actively analyzing device characteristics for identification without further disclosure and/or independent acceptance.
2. Technically deliver ads or content
Your device may receive and deliver information that allows you to view and interact with ads and content.
To deliver information and respond to technical requests, providers may: (a) use a user’s IP address to deliver an advertisement over the Internet; (b) respond to user’s interaction with an advertisement by sending the user to a landing page; (c) use user’s IP address to deliver content over the Internet; (d) respond to user’s interaction with the content by sending the user to a landing page; (e) use information about the type of device and its capabilities to deliver advertisements or content, for example, to deliver the appropriate advertising or video file of in a format compatible with the device.
Providers may not carry out, for this purpose, any other data processing operations permitted for a different purpose.
B) Features
1. Match and combine offline data sources
Data obtained from offline data sources may be combined with your online activity to support one or more purposes.
Suppliers may combine data obtained offline with data collected online in support of one or more Special Purposes or Purposes.
2. Link different devices
It may be determined that different devices belong to you or your household for one or more purposes.
Providers may: (a) deterministically determine that two or more devices belong to the same user or household; (b) probabilistically determine that two or more devices belong to the same user or household; (c) actively analyze the characteristics of the device to find its probabilistic identification if users have allowed providers to actively analyze the characteristics of the device for identification (Special Functionality 2).
3. Receive and use for identification device features that are sent automatically
Your device can be distinguished from other devices based on information it automatically sends, such as IP address or browser type.
Providers may: (a) create an identifier using data automatically collected on a device for specific characteristics, for example, IP address or user-agent string; (b) use this identifier to attempt to re-identify a device.
Providers may not: (a) create an identifier using data collected through active analysis of a device to find specific functionality, for example, installed fonts or screen resolution without independent user acceptance to actively analyze device characteristics for identification; (b) use this identifier to re-identify a device.
C) Special functionalities
1. Use precise geolocation data
Your precise geo-location data may be used for one or more purposes. This means that location can have an accuracy of several meters.
Suppliers may collect and process precise geo-location data for one or more purposes. Precise geographic location means that there are no restrictions on the accuracy of a user’s location; This can have an accuracy of several meters.
2. Actively scan device characteristics for identification
Your device can be identified based on an analysis of the unique combination of your device’s features.
Vendors may: (a) create an identifier using data collected through active analysis of a device to find specific features, such as installed fonts or screen resolution; (b) use this identifier to re-identify a device.
4.1. Own cookies
We inform you that at henneo.com we use the following cookies:
| DOMAIN | NAME | DURATION | PURPOSES | MORE INFO |
| www.henneo.com | Session | Session | Records user entry data | – |
| www.henneo.com | GetClicky | – | Analyze users’ website traffic in real time | https://clicky.com/ |
| Google.com | _utmz | 6 months | Store information about the user’s browsing preferences. | https://www.google.com/analytics/ |
| Sharethis.com | ShareThis | – | WordPress plugin to allow the user to share content on social networks and email. | https://sharethis.com/privacy/ |
| Sharethis.com | _unam | 9 months | ShareThis cookie to monitor “click-stream” activity, for example, web pages visited and browsed, and time spent on pages. This service only personally identifies visitors if they have separately signed with ShareThis for an account with them and gave them their consent. | https://sharethis.com/privacy/ |
| www.henneo.com | PHPSESSID | Session | Maintain user’s session, necessary for navigation and proper functioning of our website. | |
| www.henneo.com | wfvt_1672906332 | Session | WordFence cookie that measures the time of the user’s visit on the web | |
| www.henneo.com | wordfence_verifiedHuman | Session | WordPress plugin for security purposes, protecting it from malware attacks. | |
| Sharethis.com | UID | 1 year | Track users across all sites that use the ShareThis functionality | https://sharethis.com/privacy/ |
| Google.com | NOT | 6 months | Contains a unique ID that Google uses to remember your preferences and other information, such as your preferred language, the number of search results you want to display per page, and whether you want Google’s SafeSearch filter to be turned on or off. | https://policies.google.com/technologies/types?hl=es |
| Sharethis.com | UIDR | 1 year | Track users across all sites that use the ShareThis functionality | https://sharethis.com/privacy/ |
| Sharethis.com | _shame | 1 year | Identify the user on social networks at the time of sharing content | https://sharethis.com/privacy/ |
| CloudFlare | _cfduid | 5 years | Identify trusted web traffic. It does not correspond to any user IDs in the web application. | https://www.cloudflare.com/es-es/cookie-policy/ |
The information collected through the above cookies will be processed by HENNEO as data controller, and by those third parties with whom HENNEO has specifically previously sign an agreement, in its own interest.
Cookies’ data will not be communicated to third parties without your express consent except in the cases legally permitted or required. Data collected by Google Inc., Sharethis or Clouldflare cookies may be hosted on servers located outside the European Economic Area. Notwithstanding the foregoing, prior to this, we adopted the legally corresponding measures and legal guarantees, such as the use of standard contractual clauses approved by the European Commission or the existence of Binding Corporate Rules (BCR).
These data will be kept for the period necessary to be able to comply with the purposes indicated, after which they will be deleted or anonymized.
4.2 Third party cookies
Despite de above, this website also includes the so-called “third-party cookies”, cookies that are sent to the user’s device from a computer or domain not managed by HENNEO, but by third parties who capture, access and process personal data in accordance with the means and purposes that they themselves establish, being therefore responsible for the subsequent processing that are carried out.
You can access the control panel of our consent management platform, and within the section “know our partners”, or for uses and purposes, you can find the list of agents, intermediaries and providers of content or advertising, responsible for data processing in accordance with the purposes indicated in each case. You may also find a link with more information about your how your personal data is processed. In the case of suppliers that are part of the International Advertising Bureau (IAB), there is a prior verification process by said entity that guarantees their compliance with the requirements and European legal framework in relation to the processing of data.
5. Update
The above information has been prepared following the guidelines of the Spanish Data Protection Agency and International Advertising Bureau (IAB), the Article 29 Working Party of the European Commission / European Data Protection Committee.
As a general rule, provided that a consent has been obtained lawfully and legitimately through this website, it will not be necessary to obtain it each time the user visits it again, until the duration of the corresponding cookie has expired.
In the event of any modification in the purposes of use of own or third-party cookies, new actors or processing, we will proceed to update this Cookies Policy and / or the information accessible through the consent management platform, and to obtain consent again in accordance with the new terms established.
The cookies shown correspond to those obtained in the last review. In any case, if you identify any cookie that you may not be informed, you may contact our Data Protection Officer writing to dpo@henneo.com.